Google Launches "Ask Advisor": Thanks for the Shout-Out (and the Inspiration)
You wake up one morning, scroll through digital marketing news, and discover that Google has just rolled out a brand-new AI chatbot powered by Gemini to manage your ad campaigns. Its name? Ask Advisor (or Ads Advisor, depending on the version).
Axel Fougeu
9/1/20262 min read
Google Launches "Ask Advisor": Thanks for the Shout-Out (and the Inspiration)
You wake up one morning, scroll through digital marketing news, and discover that Google has just rolled out a brand-new AI chatbot powered by Gemini to manage your ad campaigns. Its name? Ask Advisor (or Ads Advisor, depending on the version).
As the founder of a company named Ads-visor, I nearly spat out my coffee. Not only does the Mountain View giant show a remarkable lack of creativity in naming, but it’s finally deciding to openly embrace what it was already doing behind the scenes: becoming your official "advisor" for spending your money with them.
The Fox in the Advertising Henhouse
Asking an AI assistant built by Google how to optimize your Google Ads budget is a bit like asking a butcher if you should go vegetarian. The answer might lack a bit of neutrality.
According to official announcements, this precious chatbot is here to "simplify and optimize" your operations. Let's quickly translate those sweet promises:
Converting all your keywords to Broad Match (because controlling your targeting is so yesterday).
Recommending a daily budget increase at the slightest dip in performance.
Switching everything over to Performance Max while closing your eyes and praying to the algorithm.
The Art of Putting the Platform’s Interests Before Yours
Gemini is a technological marvel when it comes to summarizing text or analyzing data. But when it comes to balancing a business's real bottom-line profitability against Google's revenue growth, the AI has a pretty predictable native bias.
A real PPC specialist’s job is to hunt down wasted spend, exclude unqualified traffic, and protect your margins. Google's virtual agent, on the other hand, is trained to politely explain why spending 30% more this month is a brilliant decision for your "brand awareness."
The Original vs. The Copycat
If you're looking for mass-produced recommendations straight from the platform selling the ad space itself, Google's tool will do just fine.
On the other hand, if you prefer a tailored strategy driven by human experts—who were already using this name while Gemini was still learning how to string three words together—our doors are wide open.
Still, thanks to Google for the free spotlight on our brand!
